WHERE ON EARTH DID WE GET OUR NAME?
It's fairly apparent due to the amount of times we've had to explain the pronunciation of our name, that EDANA (ee-dah-na) is unique, to say the least. In some ways, Edana was born many moons ago in Astoria, Queens. At least that's where the two people that it would be named after would grow up; Anita Sayago, born Ana C. Fernandez and Edward Luisi aka Ed or Eddie Luisi. Eddie would participate in an internship at GMA while attending Hunter College, which upon graduation would turn into a full time gig. Eddie would become "Stage Manager to the Stars" at Good Morning America in NYC...a position and profession he is blessed to say continues today. Anita would later attend, Baruch College, CUNY in New York City where she would pursue her degree in Marketing with a minor in Psychology.
In its simplest form Edana was created with the "Ed" in Eddie and the "Ana" from Anita's legal name. What made it even more appealing was that Edana also had other meanings, which include: "little fire" "fire" "passionate" "fiery" all of which personify Edana's owner, Anita Sayago, and how she feels about the people and projects she works with.
To sums things up, Edana was created by two friends and professionals that grew up in the same town, shared the same church, friends, and core values. It was a blessing to have Eddie Luisi as part of Edana Entertainment, but he was recently called to put all of his heart and soul into his ministry; Fences Coming Down. We will miss him here at EDANA, but know his ministry is serving an amazing purpose!! We welcome you to visit his site at www.fencescomingdown.com
"With faith, talent, passion and hard work,
anything is possible!"
Edana's goal is to work collaboratively with other businesses, professionals, artists, and others. in order to create something very special. At the core, who you are, and who you are trying to convey that to, is what we are here to help you define. Passion is what fuels us at Edana - from producing on the set of a project, to assisting in the development of an up and coming talent. We love what we do, and the people we work with. We look to elevate ourselves, as we elevate those around us!
Our goal is to be integral to your project in the best way possible. Whether you need musicians, models, actors, production crews, etc. we are blessed with the access and contacts to facilitate that for you. We are not in the business of ego management, and understand that it is in a team player mentality that things get done...and get done well.
While Edana makes no promises, nor do they have a crystal ball, they strongly believe that the artist's they chose to work with have that "something special" in addition to the "all in" mentality and work ethic that is necessary in the entertainment business. Edana is aware of the odds of making it in the industry, and uses this knowledge to fuel their artist's, rather than discourage them.
Our goal is to set up an artist for success by providing them with the tools they need to distinguish themselves from their contemporaries in an ever growing sea of talent.
At Edana's core is the understanding that everything they do is always with the utmost integrity, ethics, and deep moral principle. It is their goal to breathe life into an artist's dreams, and help them navigate the often challenging waters of the business.
I'm very lucky to be doing what I love as my profession. This job allows me to meet interesting new people all the time. As producer, I wear many hats, and I wouldn't have it any other way. I am passionate about an individuals God given gifts. I understand this is a business of relationships and will always use my relationships to help elevate the people and projects I am blessed to be a part of.
"Personally, it's always been very important for me to share with the artist's I work with, that within their celebrity, comes great power, to make a difference in the lives of others. At the end of the day, while you're doing what you love, you get to do something very special." #useyourcelebrityforgood